Top 3 Marketing Concerns Small Businesses Face
“I’m Spending Money… But Not Seeing Results”Are you:
• Running ads • Posting on social • Sending emails …but nothing is working. What’s really happening: • No cohesive strategy • Disconnected channels • Poor conversion (this is the big one) Most small businesses don’t have a traffic problem They have a conversion and messaging problem Most marketing doesn’t fail because of effort. It fails because the system behind it is broken. |
“I Don’t Know Who (or What) to Trust”Are you being told:
“You need TikTok” “Run Facebook ads” “Do SEO” “Start a funnel” It’s overwhelming and contradictory. What’s really happening: • Too many tactics, not enough strategy • Everyone is selling their “thing” • No clear roadmap This leads to shiny object syndrome and wasted money I don’t add more marketing. I fix what actually matters. |
"I Don’t Have the Time (or Team) to Do This Right”Are you:
• Wearing too many hats • Managing day-to-day operations • Trying to “figure out marketing on the side” What’s really happening: • Marketing becomes inconsistent • Execution is rushed or incomplete • Nothing compounds Inconsistent marketing = inconsistent revenue You don’t need more on your plate. You need clarity on what actually moves the needle. |
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Becky J. SmithOwner/Chief Digital Marketing NinjaI started Willow Digital Marketing in 2015 after years in the corporate world, driven by a desire for more freedom and the opportunity to fully lean into my creativity. I’ve always had an entrepreneurial mindset, and I genuinely love helping businesses grow, evolve, and reach their next level.
Digital marketing isn’t just something I do, it’s something I genuinely enjoy. I geek out over dialing in a website until everything flows just right. I still do a happy dance when the right combination of messaging and creative suddenly makes an ad campaign take off. And there’s nothing better than seeing a business finally connect the dots, where their website, messaging, and marketing all work together to attract the right customers and drive real revenue. What makes my approach different is my broader perspective. In addition to marketing, I also work in the world of mergers and acquisitions, helping buyers and sellers navigate business transactions. That experience has completely shaped how I think about marketing. I don’t just focus on clicks or traffic, I focus on what actually drives value in a business. The same levers that increase revenue and profitability are the ones that ultimately make a company more attractive, scalable, and sellable. Because of that, I approach every project with a deeper understanding of what matters long term. Not just what looks good or feels right, but what actually moves the needle. I’m always excited to take on new projects and work with business owners who are serious about growth. Let’s chat. |
The willow tree is known throughout the world for its strength that comes from its flexibility. It bends but does not break, no matter how strong the winds may come.
Willow Digital Marketing is like a willow. We are flexible in meeting the needs of our clients, regardless of the direction the winds of business blow. Company founder Becky Smith is considered a “Jill-of-all-trades” when it comes to marketing. There is no marketing task she can't do! She comes up with creative marketing ideas and campaigns, then can execute those campaigns with authority.
Whether it's Facebook marketing, Amazon sales, landing page design, split-testing, email marketing, media buying or more, she can handle it all. At Willow Digital Marketing business is more than just dollars and cents. Clients are like family.
More than just an agency, Willow Digital Marketing is a true partner to our clients, helping their businesses grow strong, leaving lasting legacies.
Willow Digital Marketing is like a willow. We are flexible in meeting the needs of our clients, regardless of the direction the winds of business blow. Company founder Becky Smith is considered a “Jill-of-all-trades” when it comes to marketing. There is no marketing task she can't do! She comes up with creative marketing ideas and campaigns, then can execute those campaigns with authority.
Whether it's Facebook marketing, Amazon sales, landing page design, split-testing, email marketing, media buying or more, she can handle it all. At Willow Digital Marketing business is more than just dollars and cents. Clients are like family.
More than just an agency, Willow Digital Marketing is a true partner to our clients, helping their businesses grow strong, leaving lasting legacies.
Marty Fahncke
The Adventurist Marketer / Adventurist Inspired Marketing
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Becky is one of the most dynamic and creative marketers I've ever had the opportunity to work with. She considers herself a “Jill-of-all-trades”, and that rings true. After working with her for five years on projects generating over $30 million in sales, it's clear to me there is no marketing task she can't do! And if she doesn't know how to do it, she'll learn how and make it happen. She comes up with excellent marketing ideas and campaigns, then can execute those campaigns with authority. Whether it's Facebook marketing, Amazon sales, landing page design, split-testing, email marketing, media buying or more, she can handle it all. In fact,
I trust Becky's marketing instincts so much, when I set out to re-brand and re-launch my own coaching, consulting and speaking business in 2020, I hired Becky. She managed the creative concepts, built my website, and helped me market my business better than I ever could have done by myself. If you need great marketing in your business, hire Becky...I did!
I trust Becky's marketing instincts so much, when I set out to re-brand and re-launch my own coaching, consulting and speaking business in 2020, I hired Becky. She managed the creative concepts, built my website, and helped me market my business better than I ever could have done by myself. If you need great marketing in your business, hire Becky...I did!
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Ryan Kelly
Senior Software Engineer / Complete Flight
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Becky is a true professional when it comes to marketing. Her years of experience in the industry proved to be extremely useful when it came time to start marketing and selling our products online through Facebook, Amazon and Walmart. I was lucky enough to work with Becky for 3 years. You can always count on her to take on ambitious projects without hesitation. I would recommend Becky to anyone who is looking for a hard-working, self-motivated and highly experienced digital marketing expert
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Michelle Mielke
Creative Communicator / Marketing Professional
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Becky goes above and beyond in her role to ensure that thecompany's digital marketing and social media efforts are timely,effective and engaging. She is very knowledgeable in SEO andhas produced great results for the company. She is also great towork with!
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Nick Thomas
Home Care Consultant / Home Instead Senior Care
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Becky is very talented and has a think outside of the box approach in her role in digital marketing, social media, split testing and data analytics. I have the pleasure of working with Becky and see firsthand her willingness to take on additional tasks, working to expand our marketing on multiple platforms and improving performance on each of them. Becky is a true team player and works well with the whole team while balancing competing needs
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Some of the Awesome Companies We Have Worked With
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