Core Team
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Becky J. SmithOwner/Chief Digital Marketing NinjaI started Willow Digital Marketing in 2015 after years in the corporate world, driven by a desire for more freedom and the opportunity to fully lean into my creativity. I’ve always had an entrepreneurial mindset, and I genuinely love helping businesses grow, evolve, and reach their next level.
Digital marketing isn’t just something I do, it’s something I genuinely enjoy. I geek out over dialing in a website until everything flows just right. I still do a happy dance when the right combination of messaging and creative suddenly makes an ad campaign take off. And there’s nothing better than seeing a business finally connect the dots, where their website, messaging, and marketing all work together to attract the right customers and drive real revenue. What makes my approach different is my broader perspective. In addition to marketing, I also work in the world of mergers and acquisitions, helping buyers and sellers navigate business transactions. That experience has completely shaped how I think about marketing. I don’t just focus on clicks or traffic, I focus on what actually drives value in a business. The same levers that increase revenue and profitability are the ones that ultimately make a company more attractive, scalable, and sellable. Because of that, I approach every project with a deeper understanding of what matters long term. Not just what looks good or feels right, but what actually moves the needle. I’m always excited to take on new projects and work with business owners who are serious about growth. Let’s chat. |
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Marty FahnckeGrowth Strategist/Business CoachAs a business leader and investor for over 30 years, Marty has used effective and innovative forms of marketing to create over a Billion dollars in revenue. Identifying and executing winning revenue generating strategies is his Super Power. In fact, it's often been said he can "create money out of thin air"!
Marty supports Willow Digital Marketing as a strategic partner on large projects. |
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PenelopeChief Snuggling OfficerPenelope is the main snuggler around the office. She is always down for some creative tug-of-war. She gets her best ideas when snuggled up on a fuzzy blanket with a heating pad...
She may be pampered, but knows she is a valuable member of the team. She believes all ideas are genius and is always the 1st to let you know how awesome you are! |
Other Experts
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We have working relationships with amazing freelancers in many areas from designers, copywriters, tech experts, customer service managers, administrative assistants, and FB advertising superheroes to bringing you the best team for your needs.
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